64 minutes of hubris, highlight reels, and the inevitable crash. Buckle up.
Brash, fearless & as loud as they come – Conor McGregor’s ascent to superstardom caught everyone by surprise, but the very formula that made him may ultimately lead to his downfall.
Editing
Rapid-fire cuts match Conor's manic energy perfectly.
Sound
That Dublin accent hits different when he's spiraling.
Director
David Thies
Trivia, insights & behind the scenes
Director David Thies previously edited UFC's own promotional content, making his critical distance here fascinatingly ambiguous.
McGregor's 'Proper Twelve' whiskey launch coincided with his peak earning years—this doc captures the exact moment the fighter became the brand became the cautionary tale.
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