14 minutes that'll make you rethink every Adidas tracksuit you've ever judged.
This is the first generation of Russian youth to have grown up after the fall of the Soviet Union, and are looking inwards to the Eastern Bloc for inspiration, rather than the wider Western world. With designers like Gosha Rubchinskiy popularising post-Soviet style around the world, we discover what effect the former Soviet Union has had on modern creativity, the impact of this cultural explosion on the rest of the world, and what it is to be young in Russia today.
Direction
Ivin captures raw youth energy without overproducing it.
Production
Post-Soviet locations as character, not backdrop.
Director
Tom Ivin
Trivia, insights & behind the scenes
Rubchinskiy's shows were often staged in mundane Soviet-era locations—parking lots, skate parks—turning everyday post-communist spaces into high-fashion runways.
This 2016 film dropped right as 'Gosha-core' hit peak Western hype, capturing a movement just before it fully commodified.
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