Name: Lady Gaga: Fame - A Film by Steven Klein
Director: Steven Klein
Genre: Horror, Music
Released: 2012-08-12
Duration: 9 min
Cast: Lady Gaga

TMB

Nine minutes of Gaga drowning in black goo and serving unhinged fragrance commercial.

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glam-horror fever dreamhigh-fashion nightmarepop star as performance art

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Overview

Horror Music

"Lady Gaga: Fame" is a short film directed by Steven Klein that premiered at the Guggnheim Museum in New York City to promote her fragrance.

Standout Aspects

Cinematography

Klein's glossy black aesthetic—liquid, reflective, suffocating.

Production

Guggenheim premiere for a perfume ad. The commitment to bit.

Best for:Solo·Rewatch

Heads up:Disturbing

Director

Steven Klein

ReleasedAug 12, 2012

Runtime9m

StatusReleased

Vibe

Paceslow

Intensityhigh

Tonedark

Feelmedium

Top Cast

Lady Gaga

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Deep Dive

Trivia, insights & behind the scenes

Trivia

Shot at the Park Avenue Armory, not the Guggenheim—Klein transformed the space into his liquid-black vision.

Cultural

This premiered in 2012, peak 'Little Monsters' era, when Gaga was actively weaponizing high art against pop accessibility. The fragrance literally called 'Fame' being sold through body horror? That's the thesis.

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