A rat in a cage never looked this expensive — or this pissed off.
A promotional video for the Smashing Pumpkins' 1995 single "Bullet with Butterfly Wings."
Cinematography
Bayer's muddy-gorgeous 90s aesthetic that launched a million film school projects.
Direction
The band in a fake gold mine — symbolism hitting you with a shovel.
Costume
Corgan's silver-painted zercher suit: peak 'I hate fame, buy my album.'
Director
Samuel Bayer
Trivia, insights & behind the scenes
Samuel Bayer also directed Nirvana's 'Smells Like Teen Spirit' — basically the 90s angst cinematic universe.
This video helped cement the 'alternative sold out to MTV' discourse that still hauses music Twitter today.
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