Your $5 dress has a body count. This influencer's receipts will ruin your cart.
Through the account of her research, encounters and experiences, Claire Latour, an influencer, explores the inner workings of the ultra-fast fashion giant: Shein. A true ecological cost, the quality and toxicity of the garments, sales techniques, greenwashing, and the reasons behind the ultra-low prices, this unprecedented investigation leads her to question her way of consuming… but also of influencing.
Production
Factory footage that hits harder than any stat.
Writing
Latour's personal reckoning feels brutally honest.
Editing
TikTok speed meets activist journalism. Unsettlingly effective.
Director
Nathalie Gros
Trivia, insights & behind the scenes
Shein's 'small batch' myth gets dismantled: the algorithm produces 6,000 styles daily, manufacturing demand through manufactured scarcity.
Latour's pivot mirrors a larger influencer reckoning—2024 saw #deinfluencing explode as creators realized complicity has become content poison. This film rides that wave hard.
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