48 minutes that'll make you side-eye every gym bro you know forever.
Reporter Ben Zand secures never-before-seen access to the world of `looksmaxxing'. Young men go to extremes to improve their appearance, a trend firmly rooted in the dogma of incels.
Direction
Charlie Mole walks the tightrope between empathy and horror masterfully.
Writing
Zand's questions cut through bro-science like a scalpel.
Director
Charlie Mole
Trivia, insights & behind the scenes
'Looksmaxxing' went from obscure 4chan slang to mainstream TikTok content in under 3 years, with the hashtag hitting billions of views by 2023.
Several subjects reference 'mewing'—a discredited technique from a 1970s orthodontist that became gospel in these communities despite zero clinical evidence.
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