10 million identical chocolate bars daily — welcome to snack capitalism's sweetest assembly line.
The high consumption of snacks and sweets in Germany keeps producers on their toes. In Viersen, consumer giant Mars produces 10 million cookie chocolate bars every day-and each of them must look and taste absolutely identical. In Erdmannhausen, snack pretzels are produced in the first Württemberg pretzel factory, Huober. And the Lübeck-based marzipan manufacturer Niederegger wants to use traditional production processes to produce what it claims is the best marzipan in the world.
Cinematography
Glossy macro shots of chocolate enrobing that should be illegal.
Production
Three distinct factories, three philosophies, one sugar high.
Director
Heiko Sedlack
Trivia, insights & behind the scenes
Niederegger's marzipan obsession reflects Germany's complicated relationship with regional pride—Lübeck fought legal battles to protect 'Lübecker Marzipan' as a protected geographical indication.
The documentary quietly mirrors 2022's supply chain anxieties; watching endless chocolate flow feels almost defiant against global shortages.
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