CEOs cosplaying Renaissance thinkers? Corporate propaganda never looked this artsy.
Why Is Mona Lisa Smiling? is a captivating documentary that connects the revolutionary spirit of the Renaissance with a modern reimagining of capitalism. Featuring a diverse cast of influential CEOs, visionaries, and historians, the film delves into the transformations reshaping companies.
Production
Renaissance imagery slapped on PowerPoint philosophy.
Direction
Joanna Durr's unblinking faith in CEO charisma.
Director
Joanna Durr
Trivia, insights & behind the scenes
The Mona Lisa has been used in over 200 corporate ad campaigns—Leonardo's estate is not amused.
The 'Renaissance man' archetype here serves to individualize systemic critique, letting corporations off the hook.
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