The cult of Apple before it was a trillion-dollar religion.
A exploration of the fanaticism that surrounds the Apple brand, featuring interviews with Mac evangelists and members of the Mac community.
Direction
Rare 2009 glimpse into pre-iPhone fanaticism, already cult-like.
Production
Macworld Expo footage feels like archaeological treasure now.
Director
Kobi Shely
Trivia, insights & behind the scenes
Filmed just two years before Steve Jobs' death, capturing the final era of Apple as underdog darling rather than privacy-invading empire.
Daniel Kottke, Apple employee #12, appears as the reluctant elder statesman watching his startup become a lifestyle brand.
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