10 minutes that'll make you ugly-cry over a jingle.
The film records the story behind the creation of BBC's Olympic theme, 'First Steps' by Elbow, and the BBC Olympic 2012 promotional campaign, 'Stadium UK'.
Direction
Grant Gee turns a corporate brief into genuine poetry.
Score
Elbow somehow made an anthem that doesn't suck.
Director
Grant Gee
Trivia, insights & behind the scenes
London 2012 briefly made Britain feel optimistic — this doc captures that fleeting, possibly delusional mood.
Grant Gee also directed Radiohead's 'Meeting People Is Easy' — he's basically the patron saint of documenting British melancholy.
US
