The tiny brick empire was crumbling—then one CEO rebuilt it brick by brick.
Travel to Lego's Denmark headquarters to learn about the toy manufacturer's history and production, as well as the CEO who helped revive the brand.
Production
Factory footage so satisfying you'll want to work there immediately.
Direction
Surprisingly tight narrative for a 20-minute corporate doc.
Trivia, insights & behind the scenes
This short was produced as promotional content but accidentally became one of the most accessible explainers of LEGO's 2004 turnaround.
LEGO's near-death experience coincided with the rise of digital toys; its survival paved the way for The LEGO Movie and a full multimedia empire.
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