Smooth advertising executive David is in a relationship with yoga teacher Juliette. Then his eye is caught by Sophie, the girlfriend of his best friend Wim, a fashion photographer. Things get completely out of hand during a campaign for augmented reality-glasses, for which David designs an avatar of the coveted Sophie.
Cinematography
Black and white with AR color bursts — stunning visual metaphor.
Score
LCD Soundsystem's James Murphy produced the synthy, anxious soundtrack.
Production
Shot in actual NYC ad agencies for brutal authenticity.
Director
Benjamin Dickinson
Trivia, insights & behind the scenes
Reggie Watts plays himself and improvised most of his scenes, including a surreal VR therapy session that became the film's moral compass.
Released two years before Black Mirror's 'Striking Vipers' and four before the Meta rebrand, this indie predicted our current AR anxiety with eerie precision.
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