The genre that made hips lie and hips tell truths simultaneously.
Latin boogaloo is New York City. It is a product of the melting pot, a colorful expression of 1960s Latino soul, straight from the streets of El Barrio, the South Bronx and Brooklyn. Starring Latin boogaloo legends like Joe Bataan, Johnny Colon and Pete Rodriguez, We Like It Like That explores this lesser-known, but pivotal moment in Latin music history, through original interviews, music recordings, live performances, dancing and rare archival footage and images. From its origins to its recent resurgence in popularity, We Like It Like That tells the story of a sound that redefined a generation and was too funky to keep down.
Direction
Ramirez Warren's love letter to his own inheritance.
Production
Rare footage that shouldn't exist but miraculously does.
Director
Mathew Ramirez Warren
Trivia, insights & behind the scenes
Boogaloo's 'Latin soul' label was marketing genius and erasure simultaneously — the film unpacks this tension beautifully.
Director Mathew Ramirez Warren spent seven years tracking down legends many assumed were dead; several passed during production.
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