Examines the history and legacy of the photo Guerrillero Heroico taken by famous Cuban photographer Alberto Díaz Gutiérrez. This image has thrived for the decades since Che Guevara's death and has evolved into an iconic image, which represents a multitude of ideals. The documentary film explores the story of how the photo came to be, its adoption of multiple interpretations and meanings, as well as the commercialization of the image of Ernesto "Che" Guevara.
Direction
Dual perspective unpacking one photograph's wild journey.
Production
Archival footage that'll make you side-eye every dorm room poster.
Director
Trisha Ziff
Trivia, insights & behind the scenes
The photo was taken at a funeral in 1960—Korda only realized its power years later when he cropped out the palm tree and sky.
The documentary reveals how the image's copyright chaos—Korda never enforced it—allowed capitalist machine to devour anti-capitalist symbol.
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