The 12-minute caffeine trip that predates your pour-over obsession by 60 years.
Production
Glorious Kodachrome footage of coffee factories in their prime.
Sound
Narrator's hypnotic voice belongs in a hypnosis session.
Director
Alan Smithee
Trivia, insights & behind the scenes
Released during the instant coffee boom, this subtly trained Americans to see brewing as complicated science requiring specific equipment.
'Alan Smithee' became Hollywood's official pseudonym for directors who disown their work — this may be its earliest documented use.
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