The post-70’s explosion of independent music in America has many traceable roots, each with a compelling story. One of its most significant has never been told until now. Drawing on never-before-seen archival footage, in-depth-interviews with musicians and producers, and a mighty soundtrack, THE SMART STUDIOS STORY reveals the pivotal Midwest link to the global rise of 1990's Alternative Rock and the unassuming Madison, Wisconsin recording studio at its center. If you’ve ever been touched by the music of Nirvana, Smashing Pumpkins, Garbage, L7 or their peers, you’ve been touched by the music created at Smart Studios, the legendary recording facility founded by Butch Vig and Steve Marker.
Production
Butch Vig's drum sounds basically invented a decade.
Editing
Archival footage that makes flannel look cinematic.
Sound
The mixing board deserves its own Oscar.
Director
Wendy Schneider
Trivia, insights & behind the scenes
Butch Vig recorded local punk bands for pizza before anyone famous walked through the door.
Smart Studios proved you didn't need NYC or LA to change music history — just cheap rent and winter depression.
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