550 artists were interviewed over ten years. At some point during those interviews, they were asked a question and told to answer with one word only. Some stuck to one, some said more, some answered quickly, some thought it through, and some didn't answer at all. That question… Lennon or McCartney?
Editing
Ruthless 35-minute montage, no fat, all instinct.
Production
Ten years of interviews, one obsessively consistent question.
Director
Matt Schichter
Trivia, insights & behind the scenes
The film reveals how artists perform identity even in one word—some instantly commit, others visibly calculate their brand.
Director Matt Schichter started this at 17, building the project through red carpet access and industry connections over a decade.
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