The tobacco industry's worst nightmare? A French documentary that dares to ask: what if harm reduction actually works?
A retrospective on the history of the tobacco industry, and how vaping can, and will, save lives.
Direction
Kounen's kinetic visual language elevates dry policy debate
Editing
Rapid-fire archival cuts keep 86 minutes feeling urgent
Director
Jan Kounen
Trivia, insights & behind the scenes
Director Jan Kounen previously made 'Dobermann' and 'Blueberry' — this is his unexpected pivot into public health advocacy cinema.
Released at peak 'vape bro' backlash, the film deliberately avoids Juul imagery to distance itself from youth vaping controversies.
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