A meat-eating filmmaker tries to save animals—without becoming one of *those* vegans. Chaos ensues.
Ed is commissioned to make a documentary intending to change those habits of society that are harmful to animals. But completely alien to the animal protection movement, he will realize that to carry out the project, he must first convince himself.
Direction
Ed films his own hypocrisy with brutal, almost masochistic honesty.
Writing
Genuine philosophical grappling, not preachy—surprisingly rare in activist docs.
Director
Ed Antoja
Trivia, insights & behind the scenes
Released during peak 'Netflix vegan doc' era (What the Health, Cowspiracy), this deliberately underperforms the genre's shock tactics.
Ed Antoja had never directed before; he was a commercial photographer who pitched this as a 'neutral investigation' to funders who didn't know he planned to film his own breakdown.
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