The channel that raised a generation of Brazilian weirdos finally gets its funeral.
The documentary goes through the 23 years of MTV Brazil, taking stock from the avant-garde to the ostracism of the broadcaster that was the main guide for the musical, cultural and social formation of young people in the 90's and 2000's with interviews and testimonials from former VJ's and artists that emerged and became popular in the country because of the channel.
Direction
Lucas Tomas Nevez crafts love letter without corporate sanitization.
Production
Archival footage hits like time capsule you didn't ask for.
Director
Lucas Tomas Nevez
Trivia, insights & behind the scenes
MTV Brasil launched in 1990 as joint venture between Grupo Abril and Viacom, but operated with unusual autonomy until Viacom tightened control in 2013, effectively killing its soul.
The 'I want my MTV' Brazilian equivalent became 'Liga pra mim, liga' — and yes, the documentary proves nobody agrees who actually came up with it.
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