The Olsen twins own a mall for 25 minutes and your childhood self is screaming.
Mary-Kate & Ashley are singing, dancing and shopping their way around America's largest mall, the Mall of America. Grab your shopping bag and get ready to take off because the girls want you to be part of all the fun—from the fashion to the music to the roller coasters to the bumper cars.
Production
The Mall of America as character—capitalism's cathedral.
Costume
Matching outfits that defined a generation's trauma.
Director
Alan Julian
Trivia, insights & behind the scenes
This short film captures peak 'tween empire' marketing, when the Olsens' brand grossed $1 billion annually.
The Mall of America sequence predates 'retail as experience' culture by decades—essentially an Instagram playground before Instagram.
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