How Fernando Pessoa Saved Portugal
Directed byEugène Green
Directed by
Eugène Green
Lisbon, Portugal, 1927. The writer and journalist Fernando Pessoa accepts from his boss the commission to create an advertising slogan for the drink Coca-Louca; but conservative government authorities consider the new drink as revolutionary as it is diabolical.
coca-cola
1920s
portrait of an artist
advertising campaign
controversial advertising
+3 more
Last Updated: July 29, 2024