In 1986, Facundo's father had a store in the heart of Buenos Aires, and it was very successful. However, in the early 90s, with the arrival of Chinese supermarkets, the store couldn't compete and had to close. Thirty years later, Facundo travels to the other end of the planet with the sole purpose of getting revenge by opening the first Argentine supermarket in China.
Writing
Sharp satire that weaponizes personal grievance into geopolitical comedy.
Acting
Marcello's deadpan desperation carries every bureaucratic nightmare.
Direction
Tight 82 minutes—no scene wasted on this absurd revenge mission.
Director
Federico Marcello
Trivia, insights & behind the scenes
The film directly references the real wave of Chinese immigrants who transformed Argentine commerce in the 1990s, a demographic shift that reshaped Buenos Aires neighborhoods and sparked both resentment and economic dependency.
Director Federico Marcello plays Facundo himself, and the film was shot with a skeleton crew guerrilla-style in actual Chinese supermarkets—some scenes feature real employees who thought the crew was making a commercial.
ES
