The Aroma of Enchantment
The Aroma of Enchantment

The Aroma of Enchantment

Directed by
Chip Lord

In this engaging video essay, Lord explores the Japanese fascination with 1950's American pop culture. The Aroma of Enchantment pointedly notes how America represented the 'abundance of democracy' for a country decimated by war. Unable to revise or reject these anachronistic images, Japan is ironically stuck with empty Elvis in a time of plenty.
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