Five YouTubers whisper about peanut butter cups for 82 minutes. Somehow it works?
Five of YouTube's top ASMRtists discover the ultimate way to eat REESE Peanut Butter Cups in this weird and wonderful feature film. A sensory experience presented in ASMR audio to give you the chills.
Sound
ASMR audio design that's weirdly technically impressive
Direction
Jamie Webster commits fully to the bit
Production
Hershey's-funded fever dream aesthetic
Director
Jamie Webster
Trivia, insights & behind the scenes
This was officially licensed by Hershey's, making it one of the strangest corporate-brand-as-art experiments ever greenlit.
Released at peak ASMR mainstream crossover (2019), it captures a weird moment when brands realized whispering could sell chocolate better than traditional ads.
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