When corporations sell you your own culture back — with a side of chips and salsa.
Latinos, this nation's largest and fastest-growing ethnic group, are big business and this documentary examines how efforts to profit from this group are shaping the contemporary Latino identity.
Writing
Razor-sharp thesis: brownface for boardrooms, edited for clarity.
Production
Archival ad footage that ages like milk — deliberately devastating.
Director
Phillip Rodríguez
Trivia, insights & behind the scenes
This film dropped in 2007, pre-Obama, pre-Lin-Manuel, pre-'Latinx' discourse — making its warnings about corporate co-optation almost prophetic.
Director Phillip Rodríguez made this for PBS, meaning your tax dollars once funded actual media criticism. Wild.
No ratings yet
Sign in to join the discussion — comments are spoiler-gated to your watch progress.
Discussion starters
US
