Seven minutes to understand why grown men cry at a football club.
This short film gets under the skin of the footballing giant to understand what makes up the unique DNA of the club through the voices of those at its heart; academy players, fans, first team players and staff.
Direction
Samuel Hurlock's intimate, worshipful lens on club mythology.
Editing
Seamless weaving of archive glory with present-day hope.
Sound
Crowd roars as orchestral crescendo — pure chills.
Director
Samuel Hurlock
Trivia, insights & behind the scenes
Released during United's turbulent 2018-19 season — Solskjaer had just become caretaker manager three months prior.
Part of Adidas's 'Creators' campaign, but eschewed product placement for pure emotional storytelling — rare for branded content.
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