1973 Montreal hipsters were eating quinoa before it was cool. Unironically.
This short documentary takes you on a tour of one of Montreal's first health food stores. The camera scans shelves stocked with all manner of natural foods to which nary an additive has been added: soybean and sesame seed products, wild honey, and even eggs from hens fed on blackstrap molasses. But the real eye-openers are in what you hear between the aisles, from the store's owner and his customers.
Direction
Richard Todd lets eccentrics ramble beautifully unscripted.
Production
Every shelf is a museum of 70s packaging design.
Director
Richard Todd
Trivia, insights & behind the scenes
This captures the precise moment 'health food' shifted from fringe hippie culture to budding commercial industry in North America.
Director Richard Todd made several NFB shorts about everyday Canadian oddities; this was his ode to his own shopping habits.
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