They promised flying cars. They delivered dial-up trauma and somehow still got rich.
Covers the rise of the Swedish IT sector in the 90s and how the industry kept growing despite the bubble bursting.
Writing
Perfectly calibrated Swedish self-deprecation throughout.
Production
Incredible archive footage of very confident men in very bad suits.
Trivia, insights & behind the scenes
Sweden's 'Internet generation' became establishment so fast they never had their comeuppance moment—this doc quietly asks if that's democracy or disaster.
Jonas Birgersson's company Framfab was once valued higher than Volvo. It delivered pizza websites. The math never made sense and nobody cared.
SE
