Ever wondered why your grocery bill feels like a battlefield? This is the war for your wallet.
This film tells the story of the economic war between the four main companies of the large retailers. This war symbolizes the transformation of the economy of the consumption over the last 50 years. It also questions the present and future stakes: how to imagine the 21th century's consumption style.
Direction
Rabaté turns earnings calls into genuine tension.
Writing
Explains GAFAM threat without tech-bro jargon.
Director
François Rabaté
Trivia, insights & behind the scenes
Michel-Édouard Leclerc filmed his segments between actual board meetings, still wearing his corporate lanyard.
This dropped right before France's 2018 hypermarket strikes, making it weirdly prophetic about retail worker exploitation.
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