A pop satire. A teleshopping show that uses the fear of climate apocalypse as a reason to convince the audience to consume more and more. A film about consumerism and climate crisis, about global warming and individualism, about hedonism and guilty conscience, about the contradictions inside of us. A reflexion about the way we look away and an exposure of the cynicism of a capitalistic system. “A great many of us engage in this kind of climate change denial. We look for a split second and then we look away. Or we look but then turn it into a joke (“more signs of the Apocalypse!”). Which is another way of looking away.”
Direction
Seamless deadpan infomercial aesthetic that never breaks character
Writing
Razor-sharp copywriting that hurts because you recognize it
Production
Garish studio sets that nail televisual false comfort
Director
Camille Tricaud
Trivia, insights & behind the scenes
Directors Tricaud and Unger are Austrian-German artists whose installation work often interrogates commercial language—this short emerged from a larger project on 'disaster aesthetics' in advertising.
The film's TMDB rating of 5.0 from a single vote suggests it barely exists in algorithmic memory—fitting for a work about systemic erasure of climate reality.
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