One summer. One decision. One man became the NBA's most hated superstar.
An original documentary about how Kevin Durant became one of the most hated players in the NBA...in just one summer.
Editing
Rapid-fire cuts mirror the social media chaos of 2016.
Production
Archival footage tells the story better than any narrator could.
Director
Trice High
Trivia, insights & behind the scenes
The 'Hardest Road' quote became instant meme material and fundamentally shifted how athletes control — or lose control of — their own narratives online.
Director Trice High made this as part of a sports documentary series, capturing the exact moment NBA fandom became as much about Twitter discourse as actual games.
No ratings yet
Reactions from the web
No matter what I will always be a kevin durant fan
@bigdog-xt2nw 146
I don’t understand why this video doesn’t have a million views. The production of this is so good
@mistercap3736 43
when KD became a warrior there are so many people who become a haters, but when lebron joind bosch and wade, build a team on cavs and lakers everybody became a big fan...
@iWandering 7
Sign in to join the discussion — comments are spoiler-gated to your watch progress.
Discussion starters
US
