Der Stolz der Firma, meaning The Pride of the Business, is a classic German silent film from 1914. The film tells the story of a shrewd apprentice and is filmed in the comical style of director Lubitsch. This is one of the few Lubitsch films from World War I that wasn’t lost.
Acting
Lubitsch's own rubber-faced apprentice energy is infectious.
Direction
Wilhelm channels Lubitsch's comedic timing before Lubitsch took over.
Director
Carl Wilhelm
Trivia, insights & behind the scenes
This is one of only three Lubitsch-directed films from 1914-1918 to survive — most were melted down for their silver nitrate during WWI shortages.
The 'Berlin fashion house' setting captures Germany's pre-war economic optimism, a world about to vanish entirely.
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