The only movie where spoilers are literally impossible. Meta? Yes. Obsessive? Absolutely.
A 100 year history of the development of movie marketing, reflecting technical improvements, audience taste and cultural sensibilities.
Editing
Century-spanning montage that actually flows.
Production
Rare archival trailers lovingly preserved.
Direction
Robert Osborne's velvet narration.
Director
Michael J. Shapiro
Trivia, insights & behind the scenes
The term 'trailer' originally made sense—1910s ads literally trailed the feature. Then exhibitors moved them ahead, but the name stuck like stubborn gum.
This 2009 doc predicted our current trailer-saturated hellscape where 3-minute 'final trailers' reveal third-act set pieces. The filmmakers saw it coming.
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