All the cool kids were wearing it. This documentary explores A&F's pop culture reign in the late '90s and early 2000s and how it thrived on exclusion.
Direction
Klayman lets Mike Jeffries hang himself with his own words.
Editing
Brutal juxtaposition of ad campaigns with employee testimonies.
Director
Alison Klayman
Trivia, insights & behind the scenes
The documentary reveals A&F's 'Look Policy' banned headscarves and required employees to buy the clothes with their minimum wage salaries.
Director Alison Klayman specifically sought out former employees who were 'non-white, non-thin, non-male' to center voices excluded from A&F's manufactured fantasy.
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