A pretentious ad man owes the mob, falls for the boss's girl, and still thinks he's an artiste.
Gera, a respected director of TV commercials, thinks he's capable of creating a fiction movie masterpiece. Predictably, he ends up with owning money to a mafia and no film to show for. To make his life even crazier he falls in love with a girl who belongs to the boss of mafia.
Acting
Ivan Okhlobystin's unhinged commitment to Gera's mediocrity.
Writing
Meta jabs at Fellini 8½ that prove the protagonist missed the point.
Director
Grigory Konstantinopolsky
Ivan Okhlobystin
Гера Кремов
Fyodor Bondarchuk
Фёдор / Степан
Olesya Potashinskaya
Матильда
Vladimir Menshov
Спартак Сергей Львович
Natalya Andreychenko
Ксения
Vladimir Shainskiy
Лёсик
Igor Vernik
Боба
Vyacheslav Razbegaev
Кока
Angelina Chernova
Ирма
Armen Petrosyan
Армен
Ramil Sabitov
Рома
Aleksandr Ablyazov
охранник Спартака
Trivia, insights & behind the scenes
This captures 1990s Moscow's wild west capitalism, where ad directors and mobsters occupied the same social strata.
The title's dollar sign isn't just a pun—it's a bitter joke about Russia's film industry selling its soul for Western cash.
RU
