Ashok, is on a lookout for a job. But that does not stop him from putting on airs and bluffing, pretending that he is from a rich family. As luck would have it, he get a job of a photographer for a fictitious tabloid - Bhukump, only to lose it, because he had the misfortune to click the photograph of the owner's daughter Seema slapping an eve teaser. Never one to give up, he somehow meets her and convinces her of his good intentions. When she falls in love with him, Ashok tries to give up bluffing. But it is too late. No one believes him.
Acting
Shammi Kapoor's elastic expressions redefine 'fake it till you make it'.
Direction
Manmohan Desai's early signature: coincidence as narrative engine.
Director
Manmohan Desai
Trivia, insights & behind the scenes
This was Manmohan Desai's second film, already establishing his obsession with elaborate deception plots before his Amitabh blockbusters.
The 'fake newspaper' gag satirized India's tabloid boom, while Shammi's bluffing spoke to post-Independence anxieties about class mobility.
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