The most unhinged business training video you've never heard of. Peak 90s capitalism chaos.
Business speaker Don Beveridge brings his consulting expertise to a corporate engagement for Burger King, Baskin-Robbins, Dunkin' Donuts, Togo's and more.
Acting
Don's unhinged energy selling 'customerization'
Production
Mystifying multi-brand corporate sponsorship
Trivia, insights & behind the scenes
This tape circulated in 90s corporate training centers before becoming an ironic internet obsession among retail workers.
Don's invented term 'customerization' appears to have died with this video, though his aggressive enthusiasm lives on in meme form.
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