

What if your pride merch was betraying everything pride actually meant?
While global capitalism is a defining feature of our times, many engage in an anti-capitalist resistance. MARKET THIS! is a timely documentary that explores the desire for radical politics and culture in the Gay, Lesbian, Bisexual, Two-Spirited and Transgender community. The documentary began in 1999 after the Queeruption gathering in New York City. During workshops and caucuses and through discussion and entertainment, participants came together to explore ways that this community can sustain and validate itself without supporting a system that actively exploits poor people, women, People of Color, g/b/l/TS/t people. This video takes the dialogue from Queeruption one step further. MARKET THIS! considers both the successes as well as the problems which resulted most visibly (and ironically) from a lack of involvement and presence of People of Color and Transgender people.
Direction
Three directors capturing a movement's growing pains in real time.
Production
DIY aesthetic that mirrors its anti-corporate message perfectly.
Director
Kate Huh
Trivia, insights & behind the scenes
Queeruption emerged from the ashes of ACT UP's direct action era, attempting to build living alternatives to marriage-equality centrism.
The 28-minute runtime itself speaks—radical media made on radical budgets, unable to compete with the polished assimilationist docs that followed.
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