Season 3 • Episode 8
LatestJo Brand joins Joe as he goes on a mission to make Britain's beaches more eco-friendly by banning cheap polystyrene bodyboards. Comedian Joanne McNally investigates diet fads and the team also explore online shopping fraud loopholes.
Joe Lycett, famed for his epic battles with petty officials and dodgy scammers, fights for the consumer rights of the Great British public in this series. With the help of his assistant Mark Silcox, a weekly celebrity guest, and some daring hidden camera investigations, Joe campaigns on behalf of viewers who've been wronged by big corporations, caught out by small print, and hoodwinked by fraudsters. From dishing the dirt on unhygienic takeaways and battling with big banks, to pulling back the covers on sub-par hotel rooms, and taking low budget airlines for a bumpy ride, Joe is determined in his quest for consumer justice.
Writing
Legal letters that escalate from polite to unhinged poetry.
Production
Hidden camera setups exposing corporate lies in real time.
Acting
Mark Silcox's deadpan reactions to Joe's escalating schemes.
Trivia, insights & behind the scenes
The show pioneered 'activism-as-entertainment' format later copied by US counterparts, but with distinctly British self-deprecation.
Joe legally changed his name to Hugo Boss for a PR stunt, then changed it back—both documented on the show. The paperwork alone took months.
GB
