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A man spent 8 seasons reviewing TV logos. It's weirdly hypnotic.
Currently Airing

The Ident Review (2018)

niche obsessionsoothing rantbroadcast archaeology

Latest Episode

10 min

Season 8 • Episode 2

Latest

Are These Christmas Idents GOOD or BAD...? | BBC One 2025

Dec 4, 2025

Christmas has arrived! BBC ONE have debuted their new festive Idents for the season, but how do they stack up with what's come before...?

Overview

Documentary

The series revolves around Adam giving his opinions on television idents, the majority of the episodes look at idents from the United Kingdom but he has tackled other countries

Flag of GBGB
broadcastingreviews
nostalgiabranding psychologymedia history

Standout Aspects

Writing

Surprisingly passionate monologues about static graphics.

Production

Lo-fi charm that IS the aesthetic.

Best for:Solo: Perfect for zoning out alone at 2am.·Background: Ambient comfort while doing literally anything else.·Rewatch: You'll suddenly notice logos everywhere.
Adam Martyn

Creator

Adam Martyn

First AiredMay 10, 2018
StatusOngoing

Vibe

Paceslow
Intensitylow
Tonelight
Feellight
Seasons8·Episodes124
YouTube

Top Cast

Adam Martyn

Adam Martyn

Self - Narrator (voice)

Ask about The Ident Review

Opens AI chat

Deep Dive

Trivia, insights & behind the scenes

Cultural

British TV idents carry bizarre national significance—the BBC 'Bat Wings' (1953) and Channel 4 blocks (1982) are genuine cultural touchstones that entire generations use to time-travel emotionally.

Insight

Adam Martyn essentially invented a genre: the longform video essay about corporate motion graphics, predating YouTube's obsession with 'design explained' content by years.

Gallery

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