

22 girls, 10 episodes, 1 debut slot — K-pop's cruelest math problem.
102 minSeason 1 • Episode 10
LatestR U Next? (알 유 넥스트?) is a 2022 South Korean girl group reality survival show created by Belift Lab. It premiered on June 30, 2023 and broadcasted every Friday at 8:50 p.m. KST on JTBC.
Production
Evaluation stages with actual budget, not cardboard boxes.
Editing
Evil editing that creates villains from thin air.
Costume
Color-coded team outfits that scream 'we ran out of ideas'.
Trivia, insights & behind the scenes
R U Next? arrived during K-pop's 'survival show fatigue' era, yet still generated massive discourse about Belift Lab's connection to HYBE and whether the show was essentially a pre-arranged debut vehicle.
The show's 'Be the Orange' branding became an instant meme in K-pop stan Twitter, with fans endlessly mocking the nonsensical slogan — only for ILLIT to later reference it ironically in their actual debut material.