

She loved him like gum—sticky, impossible to shake, and about to ruin his entire life.
48 minSeason 1 • Episode 8
LatestGalya Shalamova falls in love with the aspiring blogger Hans Schluse. But the frivolous major quickly gets bored with this novel — it seems to him that Galya stuck to him like chewing gum. Hans finds an unconventional way to break off the relationship. However, Hans did not realize that Galya would not give up everything halfway and get to the truth…
Acting
Daria Balabanova's unhinged commitment to Galya's unraveling.
Direction
Tsoy weaponizes influencer aesthetics against themselves.
Trivia, insights & behind the scenes
The title's double meaning—'gum' as sticky attachment and Russian slang for something tiresome—perfectly captures the show's critique of disposable relationships in influencer culture.
Director Aleksandr Tsoy cast several real Russian bloggers in minor roles, blurring the line between the series' fictional world and actual Moscow influencer circles.