Finally, a show that weaponizes coupon-clipping against capitalism.
Season 3 • Episode 30
LatestIn the brand new consumer program WinWin, Xavier Taveirne wants to make the Flemish smarter and more aware by 2025. The popular radio program on Radio2 will therefore have a television version on VRT 1, which will exist alongside the radio program. Every broadcast, Xavier shares numerous tips on how to make your life cheaper and handles complaints and questions from viewers, with the aim of turning all Flemish people into conscious consumers.
Acting
Xavier's unhinged enthusiasm for refund policies.
Production
Radio-to-TV adaptation that actually works.
Writing
Complaint letters turned into narrative gold.
Trivia, insights & behind the scenes
WinWin reflects Belgium's unique 'testaankoop' culture—government-funded consumer protection is practically a national sport.
The 2025 TV expansion signals VRT's pivot toward 'utility entertainment'—shows that justify public broadcasting budgets through measurable civic impact.
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