The only show where 'synergy' and 'disrupt' might actually win you money.
Season 1 • Episode 8
LatestTherabody and investor Josh Allen, the NFL's MVP, engage the final four creatives at the agency to create cinematic spec commercials. The $100K grand prize and more are at stake.
Marketing pros compete in creative challenges, crafting jingles, brand experiences, and ads while working directly with real companies. One winner takes home the title and prize money.
Production
Real brand partnerships make stakes feel weirdly consequential.
Editing
Tight cuts save weaker challenges from dragging.
Creator
Jimmy Fallon
Trivia, insights & behind the scenes
Bozoma Saint John previously led marketing at Netflix, Uber, and Apple—she's literally judging people who want her old jobs.
The show arrives as 'authentic marketing' becomes its own exhausted meme—making its earnest celebration of corporate creativity feel almost satirical by accident.
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