The 1963 guide to fragile masculinity, featuring electric shocks and emotional damage.
An ad campaign for a TV show called the “Male Training Contest” stirs chaos at a major electronics company. On opening night, PR manager Sugishita is forced to join the contest, where husbands fail miserably at household chores. Frustrated, the men later gather to complain about their domineering wives, only to be confronted by a carefree stranger who teaches them absurd tricks to “stand up to women.”
Acting
Hitoshi Ueki's carefree playboy steals every scene effortlessly.
Writing
Razor-sharp ad-satire that predicted influencer culture.
Production
Toho's glossy corporate sets vs. chaotic domestic spaces.
Director
Yasuki Chiba
Akira Takarada
Shin Takayama (Nanahikari Electric publicity staff)
Tadao Takashima
Goro Miyake (Tozai Trading accounting staff)
Hitoshi Ueki
Hitoshi Noguchi (Playboy)
Yōko Tsukasa
Eiko Suda (CM Girl)
Frankie Sakai
Nobuo Koyama (Kimono shop heir)
Yumi Shirakawa
Reiko Koyama (Nobuo’s wife)
Reiko Dan
Megumi Miyake (Goro’s wife)
Daisuke Katō
Daisaku Sugishita (Publicity Manager)
Chikage Awashima
Yasuko Sugishita (Daisaku’s wife)
Ichirō Arishima
Taichi Kakegawa (Librarian)
Keiko Awaji
Yoshiko Kakegawa (Taichi’s wife)
Mitsuko Kusabue
Yoko Nakamura (real name: Haruko Oshima)
Akihiko Hirata
Rokusuke Sakai (CM Song Lyricist)
Keiko Yanagawa
Kimiko Yoshino (Hinode Life Secretary)
Haruko Tōgō
Matsuyo Sano (Kinsaku’s wife)
Trivia, insights & behind the scenes
Toho's 'Company President' star vehicles mocked salaryman culture while reinforcing it—this sits in that delicious hypocritical sweet spot.
Yōko Tsukasa's 'CM Girl' role parodied Japan's emerging television commercial industry, which was exploding just as this hit theaters.
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