The year WWE tried to build a superhero in a tour bus. Chaos ensued.
The year of 1993 saw the pressures of indictments befall the WWE, but there was a glimmer of hope in restoring the image of the P.R. troubled company. There was a ‘narcissistic’ heel working the arenas that would soon become a flag bearing, all-American hero. And that guy is here to take you back in time with him. Lex Luger became the focus of the company as he led the charge across the US in his famous “Lex Express” tour bus, as the biggest wrestling federation in the world sought to polish off its bad press and attempt to build wrestling’s superhero babyface for the next generation in wrestling. But did it work?
Production
Lex Express bus tour footage is unintentionally hilarious.
Writing
Luger's retrospective honesty about the gimmick's failure.
Trivia, insights & behind the scenes
The Lex Express represented WWE's post-scandal pivot toward squeaky-clean patriotism after the steroid trials nearly destroyed the company. It was corporate theater on wheels.
The actual Lex Express bus was later sold and used for church youth group trips. From narcissism to ministry—only in America.
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