A cemetery salesman accidentally becomes the internet's main character. Chaos ensues.
Former boss Wei Pingan makes his living by selling cemeteries. For the sake of a promise, Wei Pingan tries to find out the truth, but finds that the people who spread the rumors do not care about the truth, but only about what they believe to be the truth, and Wei Pingan himself is caught in a new rumor.
Acting
Dong Chengpeng's desperate everyman energy is pitch-perfect.
Direction
Chaotic set pieces that mirror internet overwhelm.
Writing
Rumor snowballs with devastating comedic logic.
Director
Dong Chengpeng
Trivia, insights & behind the scenes
The film directly references multiple real Chinese internet witch hunts, including the 2020 'cat-abuser' mob justice case.
Director-star Dong Chengpeng shot the viral livestream climax in one continuous 11-minute take with 300 extras holding real phones.
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