42 minSeason 1 • Episode 3
LatestBjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Production
Rare archival footage from both companies' vaults.
Writing
Narrative treats business history like Shakespearean tragedy.
Trivia, insights & behind the scenes
The brothers never spoke again after their 1948 split, and their rivalry outlived them both—buried at opposite ends of the same cemetery.
The documentary features athletes who've been paid by both brands, creating genuinely awkward moments where they compare contract experiences on camera.
GB
