8.044 minSeason 3 • Episode 4
LatestFrom WrestleMania to retail mania: The creators responsible for wrestling's choke hold on toy store shelves reflect on their triumphs and setbacks.
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Writing
Surprisingly juicy corporate feuds disguised as toy history.
Production
Playful reenactments that commit fully to the bit.
Editing
Tight 45-min episodes that know when to quit.
Creator
Brian Volk-Weiss
Trivia, insights & behind the scenes
The Star Wars episode reveals Kenner literally sold an empty box called 'Early Bird Certificate Package' for Christmas 1977 because they had no toys ready. Kids got a cardboard promise.
The G.I. Joe episode exposes how Hasbro invented the term 'action figure' specifically to sell dolls to boys without triggering their fragile masculinity. Marketing genius, psychological warfare, or both?
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